Ch. 12-Services and Nonprofit Organization

Zegnas only form of service is the tailoring. When buying a suit at a Zegna retailer, you are offered free alterations to all purchases. You are guaranteed reliability because Zegna hires only the finest tailors from around the world to handle their clothing. After your suit is ready for pick up, you will be able to see the tangible evidence that it has been dealt with love and passion as it underwent surgery. The fit is perfect. It will always be perfect. And you can see that the service was worth the wait. 

Ch. 11- Developing and Managing Products

Ermenegildo Zegna constantly analyzes the market place to try to figure out new ways of improving their production and creating new products. Although menswear, suits, and fabrics have been around for centuries, there is always going to be a new approach to it that will reinvent what clothing is. Zegna creates ways of making their high fashion clothing available to all types of men by introducing product modifications that will grab the attention of those who have yet to seek interest in the brand. Zegnas products are innovative, as most of the products you will see are new to the market in some unique way.