Ch. 1 - Overview of Marketing

            Ermenegildo Zegna is a luxury Italian men’s suiting company based in Trivero, Italy. It is the largest menswear brand in the world, with over $1 billion in annual revenue. There are numerous things people don’t know about Zegna. The company was founded in 1910 when Eremenegildo bought his fathers textile loom and began manufacturing some of the finest wool for men’s suits. By the 30’s, the mill had over 1,000 employees. The Zegna fabric manufacturing company became increasingly successful throughout the years. 

             Aldo and Angelo Zegna, Ermenegildos sons, joined the company in 1942. Two years after Ermenegildos death in 1966, the Zegna sons launched their first line of Ready-to-wear men’s suits. They began opening factories around the world and in 1980, opened their first boutique in Paris, France. They currently have over 500 boutiques around the world. Not only do they manufacture their own suits, but they also control men’s suiting manufacturing for Gucci, Tom Ford, Yves Saint Laurent and Dunhill. Another inspiring aspect of this brand is that over 100 years later and it is still owed by the Zegna family. They understand the true aspect of luxury suiting and excel in producing what their customers need. What began as a small wool mill, turned into a beautiful success because they never forgot the importance of family and love. Zegna will continue to produce the highest quality suits for years to come.