Since Ermenegildo Zegna is a luxury menswear company, they
typically do not advertise the way regular everyday companies would. Clothing
companies use collections to advertise what they will be selling for the
upcoming season. Often times, Zegna would create a short clip that markets the
product they are selling and the mood of the collection. This is their
advertising campaign. They provide an interesting look to the clothing that
they are promoting to try and influence consumers to purchase them. They give
advertising appeal to their clothing by sometimes going into detail and
explaining what they have changed for the collection and why. They may explain
why a new technique for treating wool is far more suprior than other companies
or how they have found the perfect fit for a dress shirt. Zegna posts these
advertising campaigns on their website, blogs, and social media pages such as
instagram and twitter. This is an example of a recent campaign advertising Z
Zegna’s spring/summer 2015 collection. They decided to create a unique selling
proposition by stepping into a futuristic setting and mixing sneakers with
suits, something that isn’t seen too often but is very unique and appealing to
a younger generation.
"Discover the new Z Zegna SS15 advertising campaign - directed by Jacob Sutton - Entitled 'Be Your Own Style 24:7'. Tailoring and sportswear are brought together to present this versatile menswear collection designed to embrace the always-on lifestyle of the modern trendsetter."
"Discover the new Z Zegna SS15 advertising campaign - directed by Jacob Sutton - Entitled 'Be Your Own Style 24:7'. Tailoring and sportswear are brought together to present this versatile menswear collection designed to embrace the always-on lifestyle of the modern trendsetter."