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| Zegna Boutique in China. |
Ermenegildo
Zegna is known worldwide for their exceptional understanding of mens suiting.
What started as a small textile company grew into an international powerhouse
that leads the world in suit quality. Zegna opened their first boutique in
Paris in 1980, followed by Milan in 1985. They currently have over 500
boutiques all around the world. Zegna’s global vision allowed them to see that
not only producing fabric could make them money, but venturing off into the
suiting business can be extremely profitable as well. Much of their clothing is
made in their factories in Italy, which is a great selling point to worldwide
customers. Zegna products are also imported from places such as Switzerland,
Spain, Mexico, and Turkey.
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| "Ermenegildo Zegna turnover exceeds 1 Billion euros and expands in Africa." |
"Ermenegildo Zegna turnover exceeds 1 Billion euros and expands in Africa."
Most shoppers see Italian products as being
luxurious, high quality, and worth the purchase, so opening boutiques in places
such as Paris, Japan, and the United States was a smart move. Last year, Zegna
made a licensing agreement with eyewear manufacturer Marcolin to allow the
brand to use the Zegna name when selling certain products. “Passion for excellence, high quality, style, and made in Italy: these
are the core values perfectly shared by both groups, which are the basis of
this partnership,” said Giovanni Zoppas, CEO of Marcolin.
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