Zegnas only form of service is the tailoring. When buying a
suit at a Zegna retailer, you are offered free alterations to all purchases. You
are guaranteed reliability because Zegna hires only the finest tailors from
around the world to handle their clothing. After your suit is ready for pick
up, you will be able to see the tangible evidence that it has been dealt with
love and passion as it underwent surgery. The fit is perfect. It will always be
perfect. And you can see that the service was worth the wait.
Wednesday, December 2, 2015
Ch. 11- Developing and Managing Products
Ermenegildo Zegna constantly analyzes the market place to
try to figure out new ways of improving their production and creating new
products. Although menswear, suits, and fabrics have been around for centuries,
there is always going to be a new approach to it that will reinvent what
clothing is. Zegna creates ways of making their high fashion clothing available
to all types of men by introducing product modifications that will grab the
attention of those who have yet to seek interest in the brand. Zegnas products
are innovative, as most of the products you will see are new to the market in
some unique way.
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