Wednesday, December 2, 2015

Ch. 11- Developing and Managing Products


Ermenegildo Zegna constantly analyzes the market place to try to figure out new ways of improving their production and creating new products. Although menswear, suits, and fabrics have been around for centuries, there is always going to be a new approach to it that will reinvent what clothing is. Zegna creates ways of making their high fashion clothing available to all types of men by introducing product modifications that will grab the attention of those who have yet to seek interest in the brand. Zegnas products are innovative, as most of the products you will see are new to the market in some unique way.

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