Ermenegildo Zegna has a defined target market because of the
price of purchasing their products. It is for the wealthy and not many others
can afford to shop with them. They also have market segmentation. They have
different styles of Zegna suits, depending on what type of person you are. One
of their options is Business Attire. This is your standard and internationally
accepted two piece suit that can be worn in any business environment. But, they
also have sportier options for those that fit that category. Usually this
segmentation is based on demographics, as older buyers may want a suit that
fits more loose, and the younger buyers typically shop for form fitting and
slim. 
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